Exploring road users' awareness and perceptions of advanced traveler information systems (ATIS) in Kumasi, Ghana

Traffic congestion, mobility challenges, and CO₂ emissions are global issues that require innovative solutions. This study explores the potential of Advanced Traveler Information Systems (ATIS) to alleviate congestion in Kumasi, Ghana, by leveraging Information and Communication Technologies (ICT) to encourage voluntary travel behavior change. It also aims to assess road users' attitudes towards ATIS in Ghana. A cross-sectional design was used, with closed-ended questionnaires sampling 1206 respondents through a multi-stage technique. A binary logistic regression model identified significant factors influencing ATIS use, including driver type, sex, age, education, income, and length of stay in the city (P < 0.05). Despite 98 % of road users being aware of ATIS, actual usage remains low, with only 61 % utilizing the technology for trip planning. The study recommends building a robust ATIS infrastructure while ensuring data privacy. These findings emphasize the need to explore factors beyond awareness, such as usability, perceived benefits, and trust in the system.